Global Certificate in Service Marketing Strategies: Marketing Strategies for Service
-- ViewingNowThe Global Certificate in Service Marketing Strategies is a comprehensive course that focuses on marketing strategies for services. This certification equips learners with essential skills required to excel in service-oriented industries, where customer experience is paramount.
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โข Service Marketing Fundamentals: Understanding the unique aspects of services, the service profit chain, and the role of service marketing in creating customer value.
โข Customer Relationship Management (CRM): Building and managing customer relationships through effective communication, trust, and loyalty programs.
โข Service Design and Delivery: Designing and delivering services that meet customer needs and expectations, including service blueprinting, process design, and quality management.
โข Customer Experience Management (CEM): Creating positive customer experiences through every interaction with the service, including pre-purchase, purchase, and post-purchase stages.
โข Marketing Communications for Services: Utilizing effective marketing communication strategies to reach and engage customers, including advertising, public relations, and social media.
โข Service Pricing Strategies: Developing and implementing pricing strategies that reflect the value of the service, including cost-plus pricing, value-based pricing, and price discrimination.
โข Service Distribution and Channel Management: Distributing and managing services through various channels, including brick-and-mortar stores, online platforms, and third-party partners.
โข Service Metrics and Analytics: Measuring and analyzing service performance using key metrics, including customer satisfaction, loyalty, and profitability.
โข Innovation and Technology in Service Marketing: Leveraging innovation and technology to enhance service delivery, including automation, artificial intelligence, and virtual reality.
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