Global Certificate in Service Marketing Strategies: Marketing Strategies for Service

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The Global Certificate in Service Marketing Strategies is a comprehensive course that focuses on marketing strategies for services. This certification equips learners with essential skills required to excel in service-oriented industries, where customer experience is paramount.

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AboutThisCourse

In today's service-dominated economy, there's an increasing demand for professionals who can design and implement effective service marketing strategies. This course is designed to meet this industry need, providing learners with the latest tools and techniques in service marketing. Through this course, learners will understand the unique challenges of marketing services, learn to design customer-centric service experiences, and gain skills in service innovation and design thinking. They will also learn to use data analytics for service marketing decisions. By earning this certification, learners can demonstrate their commitment to professional development in service marketing, enhancing their career advancement opportunities.

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CourseDetails

• Service Marketing Fundamentals: Understanding the unique aspects of services, the service profit chain, and the role of service marketing in creating customer value.
• Customer Relationship Management (CRM): Building and managing customer relationships through effective communication, trust, and loyalty programs.
• Service Design and Delivery: Designing and delivering services that meet customer needs and expectations, including service blueprinting, process design, and quality management.
• Customer Experience Management (CEM): Creating positive customer experiences through every interaction with the service, including pre-purchase, purchase, and post-purchase stages.
• Marketing Communications for Services: Utilizing effective marketing communication strategies to reach and engage customers, including advertising, public relations, and social media.
• Service Pricing Strategies: Developing and implementing pricing strategies that reflect the value of the service, including cost-plus pricing, value-based pricing, and price discrimination.
• Service Distribution and Channel Management: Distributing and managing services through various channels, including brick-and-mortar stores, online platforms, and third-party partners.
• Service Metrics and Analytics: Measuring and analyzing service performance using key metrics, including customer satisfaction, loyalty, and profitability.
• Innovation and Technology in Service Marketing: Leveraging innovation and technology to enhance service delivery, including automation, artificial intelligence, and virtual reality.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN SERVICE MARKETING STRATEGIES: MARKETING STRATEGIES FOR SERVICE
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UK School of Management (UKSM)
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05 May 2025
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