Global Certificate in Service Marketing Strategies: Marketing Strategies for Service
-- viendo ahoraThe Global Certificate in Service Marketing Strategies is a comprehensive course that focuses on marketing strategies for services. This certification equips learners with essential skills required to excel in service-oriented industries, where customer experience is paramount.
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Detalles del Curso
• Service Marketing Fundamentals: Understanding the unique aspects of services, the service profit chain, and the role of service marketing in creating customer value.
• Customer Relationship Management (CRM): Building and managing customer relationships through effective communication, trust, and loyalty programs.
• Service Design and Delivery: Designing and delivering services that meet customer needs and expectations, including service blueprinting, process design, and quality management.
• Customer Experience Management (CEM): Creating positive customer experiences through every interaction with the service, including pre-purchase, purchase, and post-purchase stages.
• Marketing Communications for Services: Utilizing effective marketing communication strategies to reach and engage customers, including advertising, public relations, and social media.
• Service Pricing Strategies: Developing and implementing pricing strategies that reflect the value of the service, including cost-plus pricing, value-based pricing, and price discrimination.
• Service Distribution and Channel Management: Distributing and managing services through various channels, including brick-and-mortar stores, online platforms, and third-party partners.
• Service Metrics and Analytics: Measuring and analyzing service performance using key metrics, including customer satisfaction, loyalty, and profitability.
• Innovation and Technology in Service Marketing: Leveraging innovation and technology to enhance service delivery, including automation, artificial intelligence, and virtual reality.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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