Executive Development Programme in Marketing Data Analytics & Insights
-- ViewingNowThe Executive Development Programme in Marketing Data Analytics & Insights is a certificate course designed to empower professionals with the necessary skills to leverage data-driven insights for strategic marketing decisions. In today's data-centric world, this programme is of paramount importance as it bridges the gap between marketing and data analytics, a combination highly sought after by employers.
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โข Introduction to Marketing Data Analytics & Insights
โข Data Collection Techniques: Surveys, Social Media Listening, Web Analytics, CRM Data
โข Data Analysis Tools: Excel, SQL, Python, R, Tableau, Power BI
โข Data Visualization: Charting, Dashboards, Storytelling with Data
โข Customer Segmentation: RFM, Cluster Analysis, Look-alike Modeling
โข Predictive Analytics: Regression Analysis, Decision Trees, Neural Networks
โข Marketing Mix Modeling: Attribution, Marketing ROI, Optimization
โข Data Privacy & Ethics: GDPR, CCPA, Compliance, Ethical Data Practices
โข Marketing Analytics Leadership: Influencing Stakeholders, Building Analytics Teams, Leading Data-Driven Marketing Strategies
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