Executive Development Programme in Marketing Data Analytics & Insights

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The Executive Development Programme in Marketing Data Analytics & Insights is a certificate course designed to empower professionals with the necessary skills to leverage data-driven insights for strategic marketing decisions. In today's data-centric world, this programme is of paramount importance as it bridges the gap between marketing and data analytics, a combination highly sought after by employers.

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About this course

This course equips learners with essential skills in data analysis, customer segmentation, digital marketing analytics, and marketing mix modeling. It also covers critical areas such as data storytelling and visualization, ensuring that learners can effectively communicate their findings to key stakeholders. By the end of this programme, learners will be able to drive marketing strategies with data-backed insights, opening up numerous opportunities for career advancement in various industries.

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Course Details

Introduction to Marketing Data Analytics & Insights

Data Collection Techniques: Surveys, Social Media Listening, Web Analytics, CRM Data

Data Analysis Tools: Excel, SQL, Python, R, Tableau, Power BI

Data Visualization: Charting, Dashboards, Storytelling with Data

Customer Segmentation: RFM, Cluster Analysis, Look-alike Modeling

Predictive Analytics: Regression Analysis, Decision Trees, Neural Networks

Marketing Mix Modeling: Attribution, Marketing ROI, Optimization

Data Privacy & Ethics: GDPR, CCPA, Compliance, Ethical Data Practices

Marketing Analytics Leadership: Influencing Stakeholders, Building Analytics Teams, Leading Data-Driven Marketing Strategies

Career Path

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING DATA ANALYTICS & INSIGHTS
is awarded to
Learner Name
who has completed a programme at
UK School of Management (UKSM)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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