Executive Development Programme in Marketing Data Analytics & Insights

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The Executive Development Programme in Marketing Data Analytics & Insights is a certificate course designed to empower professionals with the necessary skills to leverage data-driven insights for strategic marketing decisions. In today's data-centric world, this programme is of paramount importance as it bridges the gap between marketing and data analytics, a combination highly sought after by employers.

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AboutThisCourse

This course equips learners with essential skills in data analysis, customer segmentation, digital marketing analytics, and marketing mix modeling. It also covers critical areas such as data storytelling and visualization, ensuring that learners can effectively communicate their findings to key stakeholders. By the end of this programme, learners will be able to drive marketing strategies with data-backed insights, opening up numerous opportunities for career advancement in various industries.

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CourseDetails

• Introduction to Marketing Data Analytics & Insights

• Data Collection Techniques: Surveys, Social Media Listening, Web Analytics, CRM Data

• Data Analysis Tools: Excel, SQL, Python, R, Tableau, Power BI

• Data Visualization: Charting, Dashboards, Storytelling with Data

• Customer Segmentation: RFM, Cluster Analysis, Look-alike Modeling

• Predictive Analytics: Regression Analysis, Decision Trees, Neural Networks

• Marketing Mix Modeling: Attribution, Marketing ROI, Optimization

• Data Privacy & Ethics: GDPR, CCPA, Compliance, Ethical Data Practices

• Marketing Analytics Leadership: Influencing Stakeholders, Building Analytics Teams, Leading Data-Driven Marketing Strategies

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING DATA ANALYTICS & INSIGHTS
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UK School of Management (UKSM)
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05 May 2025
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