Executive Development Programme in Product Launch Strategies for Online Businesses

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The Executive Development Programme in Product Launch Strategies for Online Businesses is a certificate course that holds immense importance in today's digital age. With the rapid growth of e-commerce and online businesses, there's an increasing demand for professionals who can successfully launch new products in the digital marketplace.

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AboutThisCourse

This course equips learners with essential skills such as market research, competitive analysis, digital marketing strategies, and product development tactics. It provides a comprehensive understanding of the product launch lifecycle, enabling learners to create effective product launch plans that drive growth and revenue. By enrolling in this course, learners can enhance their career prospects and stay ahead in the competitive digital landscape. The skills acquired from this programme are highly sought after by employers, making it an excellent investment for professionals looking to advance in their careers.

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CourseDetails

• Product Development Foundation: Understanding the product development lifecycle, ideation, and concept validation.
• Market Research and Analysis: Identifying target audiences, market segmentation, and competitive analysis.
• Customer Discovery and Validation: Conducting customer interviews, surveys, and user testing for product-market fit.
• Go-to-Market Strategy: Defining positioning, messaging, pricing, and distribution channels.
• Product Launch Campaigns: Creating launch plans, promotional strategies, and managing stakeholders.
• Metrics and Analytics: Tracking product launch KPIs, setting targets, and analyzing performance.
• Customer Engagement and Retention: Developing customer loyalty programs, support systems, and community building.
• Scaling and Growth Strategies: Expanding customer base, entering new markets, and leveraging partnerships.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT LAUNCH STRATEGIES FOR ONLINE BUSINESSES
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UK School of Management (UKSM)
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05 May 2025
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