Executive Development Programme in Product Launch Strategies for Online Businesses
-- ViewingNowThe Executive Development Programme in Product Launch Strategies for Online Businesses is a certificate course that holds immense importance in today's digital age. With the rapid growth of e-commerce and online businesses, there's an increasing demand for professionals who can successfully launch new products in the digital marketplace.
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⢠Product Development Foundation: Understanding the product development lifecycle, ideation, and concept validation.
⢠Market Research and Analysis: Identifying target audiences, market segmentation, and competitive analysis.
⢠Customer Discovery and Validation: Conducting customer interviews, surveys, and user testing for product-market fit.
⢠Go-to-Market Strategy: Defining positioning, messaging, pricing, and distribution channels.
⢠Product Launch Campaigns: Creating launch plans, promotional strategies, and managing stakeholders.
⢠Metrics and Analytics: Tracking product launch KPIs, setting targets, and analyzing performance.
⢠Customer Engagement and Retention: Developing customer loyalty programs, support systems, and community building.
⢠Scaling and Growth Strategies: Expanding customer base, entering new markets, and leveraging partnerships.
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