Executive Development Programme in Product Launch Strategies for Online Businesses
-- viewing nowThe Executive Development Programme in Product Launch Strategies for Online Businesses is a certificate course that holds immense importance in today's digital age. With the rapid growth of e-commerce and online businesses, there's an increasing demand for professionals who can successfully launch new products in the digital marketplace.
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Course Details
• Product Development Foundation: Understanding the product development lifecycle, ideation, and concept validation.
• Market Research and Analysis: Identifying target audiences, market segmentation, and competitive analysis.
• Customer Discovery and Validation: Conducting customer interviews, surveys, and user testing for product-market fit.
• Go-to-Market Strategy: Defining positioning, messaging, pricing, and distribution channels.
• Product Launch Campaigns: Creating launch plans, promotional strategies, and managing stakeholders.
• Metrics and Analytics: Tracking product launch KPIs, setting targets, and analyzing performance.
• Customer Engagement and Retention: Developing customer loyalty programs, support systems, and community building.
• Scaling and Growth Strategies: Expanding customer base, entering new markets, and leveraging partnerships.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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