Executive Development Programme in Service Marketing Essentials: Marketing Strategies

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The Executive Development Programme in Service Marketing Essentials: Marketing Strategies certificate course is a comprehensive program designed to equip learners with the essential skills required for success in service marketing. This course emphasizes the importance of service marketing in today's experience-driven economy, where customer experience is a critical differentiator.

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Learners will gain a deep understanding of marketing strategies, service design, customer experience management, and service innovation, among other topics. With the increasing demand for service-oriented businesses, there is a growing need for professionals who can effectively market services and deliver exceptional customer experiences. This course is specifically designed to meet that need, providing learners with the latest tools, techniques, and best practices in service marketing. By completing this course, learners will be able to develop and implement effective service marketing strategies, design and manage customer experiences, and drive service innovation, all of which are essential skills for career advancement in this field. This program is an excellent opportunity for professionals looking to enhance their skills, advance their careers, and stay competitive in today's dynamic business environment.

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โ€ข Service Marketing Fundamentals
โ€ข Understanding Customer Needs and Expectations
โ€ข Service Design and Delivery Strategies
โ€ข Differentiating Service through Branding and Positioning
โ€ข Service Pricing Strategies
โ€ข Customer Relationship Management (CRM) and Retention
โ€ข Leveraging Technology in Service Marketing
โ€ข Service Quality and Continuous Improvement
โ€ข Measuring and Analyzing Service Marketing Performance

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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE MARKETING ESSENTIALS: MARKETING STRATEGIES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
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