Executive Development Programme in Service Marketing Essentials: Marketing Strategies
-- ViewingNowThe Executive Development Programme in Service Marketing Essentials: Marketing Strategies certificate course is a comprehensive program designed to equip learners with the essential skills required for success in service marketing. This course emphasizes the importance of service marketing in today's experience-driven economy, where customer experience is a critical differentiator.
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โข Service Marketing Fundamentals
โข Understanding Customer Needs and Expectations
โข Service Design and Delivery Strategies
โข Differentiating Service through Branding and Positioning
โข Service Pricing Strategies
โข Customer Relationship Management (CRM) and Retention
โข Leveraging Technology in Service Marketing
โข Service Quality and Continuous Improvement
โข Measuring and Analyzing Service Marketing Performance
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