Executive Development Programme in Content Licensing Negotiation Skills

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The Executive Development Programme in Content Licensing Negotiation Skills is a certificate course designed to empower professionals with the necessary skills to excel in the rapidly evolving media and entertainment industry. This programme emphasizes the importance of effective negotiation in content licensing, an essential aspect of career development for professionals in this field.

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In today's digital age, the demand for content licensing negotiation skills has never been higher. With the increasing popularity of streaming services and the proliferation of digital platforms, there is a growing need for professionals who can navigate the complexities of content licensing agreements. This course is designed to meet that demand. Through this programme, learners will gain a comprehensive understanding of the content licensing landscape, including the key legal and business issues involved. They will develop essential negotiation skills, learning how to create value, build relationships, and achieve win-win outcomes. By the end of the course, learners will be equipped with the skills and knowledge needed to advance their careers in content licensing and negotiation.

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โ€ข Understanding Content Licensing: An Overview
โ€ข Key Components of a Content Licensing Agreement
โ€ข Identifying Stakeholders in Content Licensing Negotiations
โ€ข Preparing for Content Licensing Negotiations: Research and Strategy
โ€ข Value Proposition in Content Licensing Negotiations
โ€ข Communication and Negotiation Techniques for Content Licensing
โ€ข Managing Conflict and Reaching Agreement in Content Licensing Negotiations
โ€ข Legal Considerations in Content Licensing Negotiations
โ€ข Implementing and Managing Content Licensing Agreements
โ€ข Case Studies and Role-Play Exercises in Content Licensing Negotiations

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EXECUTIVE DEVELOPMENT PROGRAMME IN CONTENT LICENSING NEGOTIATION SKILLS
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
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05 May 2025
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