Global Certificate in Data Science for Marketing Excellence: Efficiency Redefined Techniques
-- ViewingNowThe Global Certificate in Data Science for Marketing Excellence: Efficiency Redefined Techniques is a comprehensive course designed to equip learners with essential data science skills tailored for the marketing industry. This course is crucial in today's data-driven world, where businesses rely heavily on data to make informed decisions and drive growth.
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โข Data Foundations for Marketing: Understanding data basics, data types, and data structures.
โข Data Collection Methods: Exploring various data collection methods, including surveys, web analytics, and social media data.
โข Data Cleaning and Preparation: Learning techniques for data cleaning, data preparation, and data preprocessing for marketing applications.
โข Data Analysis Tools and Techniques: Mastering popular data analysis tools and techniques for marketing, such as regression analysis, segmentation, and clustering.
โข Predictive Modeling for Marketing: Building predictive models for marketing, including customer lifetime value (CLV) and customer churn.
โข Data Visualization for Marketing: Visualizing marketing data in a clear and actionable way, using tools such as Tableau and PowerBI.
โข Marketing Analytics with R and Python: Hands-on experience in marketing analytics using R and Python programming languages.
โข Data Storytelling for Marketing: Communicating marketing insights and recommendations effectively through data storytelling.
โข Data Ethics and Privacy in Marketing: Understanding the ethical considerations and privacy concerns in marketing data science.
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