Global Certificate in Data Science for Marketing Excellence: Efficiency Redefined Techniques

Name: Global Certificate in Data Science for Marketing Excellence: Efficiency Redefined Techniques
Price: 149 GBP
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The Global Certificate in Data Science for Marketing Excellence: Efficiency Redefined Techniques is a comprehensive course designed to equip learners with essential data science skills tailored for the marketing industry. This course is crucial in today's data-driven world, where businesses rely heavily on data to make informed decisions and drive growth.

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AboutThisCourse

With the rising demand for data-savvy marketing professionals, this course provides learners with a competitive edge by teaching them how to leverage data analytics, machine learning, and artificial intelligence to optimize marketing strategies. Learners will gain hands-on experience in using popular data science tools and techniques, such as Python, R, and Tableau, to analyze and interpret marketing data. By completing this course, learners will be able to demonstrate their expertise in data-driven marketing, making them highly valuable to employers in various industries. They will be equipped with the skills to drive marketing efficiency, increase ROI, and advance their careers in this exciting and rapidly evolving field.

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CourseDetails

• Data Foundations for Marketing: Understanding data basics, data types, and data structures.
• Data Collection Methods: Exploring various data collection methods, including surveys, web analytics, and social media data.
• Data Cleaning and Preparation: Learning techniques for data cleaning, data preparation, and data preprocessing for marketing applications.
• Data Analysis Tools and Techniques: Mastering popular data analysis tools and techniques for marketing, such as regression analysis, segmentation, and clustering.
• Predictive Modeling for Marketing: Building predictive models for marketing, including customer lifetime value (CLV) and customer churn.
• Data Visualization for Marketing: Visualizing marketing data in a clear and actionable way, using tools such as Tableau and PowerBI.
• Marketing Analytics with R and Python: Hands-on experience in marketing analytics using R and Python programming languages.
• Data Storytelling for Marketing: Communicating marketing insights and recommendations effectively through data storytelling.
• Data Ethics and Privacy in Marketing: Understanding the ethical considerations and privacy concerns in marketing data science.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN DATA SCIENCE FOR MARKETING EXCELLENCE: EFFICIENCY REDEFINED TECHNIQUES

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UK School of Management (UKSM)

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05 May 2025

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