Executive Development Programme in Service Marketing Essentials: Marketing Essentials for Service

Name: Executive Development Programme in Service Marketing Essentials: Marketing Essentials for Service
Price: 149 GBP
Availability: InStock

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Executive Development Programme in Service Marketing Essentials: Marketing Essentials for Service certificate course is a comprehensive programme designed to empower professionals with the necessary skills to excel in the service industry. This course highlights the importance of service marketing, an area that is increasingly in demand as businesses shift towards a service-oriented economy.

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AboutThisCourse

The programme equips learners with essential skills in service design, delivery, and management. It covers key concepts such as customer experience management, service quality, and service blueprinting. By understanding these fundamentals, learners can drive customer satisfaction and loyalty, leading to increased business growth and profitability. This course is ideal for marketing professionals, customer service managers, and business owners looking to enhance their service marketing skills. By completing this programme, learners will be able to apply best practices in service marketing, differentiate their services from competitors, and drive long-term success in their careers.

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CourseDetails

• Service Marketing Strategy
• Understanding Service Dominant Logic
• Identifying and Meeting Customer Needs in Services
• Service Quality and Customer Satisfaction
• Service Design and Delivery
• Service Blueprinting and Mapping
• Service Recovery and Customer Retention
• Service Pricing Strategies
• Service Communication and Promotion
• Measuring Service Performance and Improvement

CareerPath

In this Executive Development Programme in Service Marketing Essentials, we'll delve into the exciting world of service marketing. The UK job market is ripe with opportunities for service marketing professionals, with a variety of roles that cater to different skill sets and career goals. The 3D pie chart above provides a snapshot of the current UK service marketing job market trends, highlighting the percentage of each role within the industry. Let's explore these roles in more detail: 1. **Service Marketing Manager**: As a key figure in the service marketing landscape, a Service Marketing Manager is responsible for developing and implementing marketing strategies to promote services and drive business growth. This role typically requires strong leadership, strategic thinking, and excellent communication skills. 2. **Service Marketing Specialist**: Service Marketing Specialists work closely with marketing teams and other stakeholders to create and execute marketing initiatives tailored to specific services. This role demands expertise in various marketing domains, such as digital marketing, content creation, and data analysis. 3. **Service Marketing Analyst**: A Service Marketing Analyst's primary responsibility is to collect, analyze, and interpret market data to inform marketing strategies and decisions. This role requires a strong analytical mindset, proficiency in data analysis tools, and the ability to communicate complex insights in a clear and concise manner. 4. **Service Marketing Coordinator**: A Service Marketing Coordinator supports marketing teams by managing day-to-day operations, coordinating marketing activities, and ensuring that projects are completed on time and within budget. This role typically suits individuals with strong organizational skills, attention to detail, and the ability to work well under pressure. 5. **Service Marketing Assistant**: As an entry-level role, a Service Marketing Assistant provides administrative support to marketing teams and assists with various marketing tasks. This role is an excellent starting point for those interested in pursuing a career in service marketing, offering opportunities to learn from experienced professionals and develop essential skills. The UK service marketing industry demands a diverse range of skills, making it an exciting and dynamic field to explore. This Executive Development Programme in Service Marketing Essentials will equip you with the essential knowledge and skills to thrive in this ever-evolving landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE MARKETING ESSENTIALS: MARKETING ESSENTIALS FOR SERVICE

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UK School of Management (UKSM)

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05 May 2025

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