Executive Development Programme in Service Marketing Essentials: Marketing Essentials for Service
-- ViewingNowExecutive Development Programme in Service Marketing Essentials: Marketing Essentials for Service certificate course is a comprehensive programme designed to empower professionals with the necessary skills to excel in the service industry. This course highlights the importance of service marketing, an area that is increasingly in demand as businesses shift towards a service-oriented economy.
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⢠Service Marketing Strategy
⢠Understanding Service Dominant Logic
⢠Identifying and Meeting Customer Needs in Services
⢠Service Quality and Customer Satisfaction
⢠Service Design and Delivery
⢠Service Blueprinting and Mapping
⢠Service Recovery and Customer Retention
⢠Service Pricing Strategies
⢠Service Communication and Promotion
⢠Measuring Service Performance and Improvement
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