Executive Development Programme in Service Marketing Essentials: Market Insights

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The Executive Development Programme in Service Marketing Essentials: Market Insights is a certificate course designed to empower professionals with service marketing acumen. In an era where customer experience drives business growth, this programme highlights the importance of service marketing strategies.

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AboutThisCourse

It addresses industry demand for experts who can create value, drive customer loyalty, and deliver exceptional service. This course equips learners with essential skills in service design, delivery, and management. It covers vital topics such as customer satisfaction, relationship management, and service quality. By integrating market insights, the programme ensures that participants stay ahead in the evolving service landscape. As a result, learners can strategically position their organizations for success and advance their careers in service marketing.

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CourseDetails

• Service Marketing: An Overview
• Understanding the Service Domain: Products vs. Services
• Identifying Target Markets and Customer Segments
• Customer Value Proposition in Service Marketing
• Service Quality and Customer Satisfaction
• Service Innovation: Creating Unique Customer Experiences
• The Role of Digital Technology in Service Marketing
• Metrics and Measurement in Service Marketing: KPIs and Analytics
• Building and Managing Customer Relationships in Service Marketing
• Ethical Considerations in Service Marketing

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £99
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE MARKETING ESSENTIALS: MARKET INSIGHTS
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UK School of Management (UKSM)
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05 May 2025
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