Executive Development Programme in Service Marketing Essentials: Market Insights
-- ViewingNowThe Executive Development Programme in Service Marketing Essentials: Market Insights is a certificate course designed to empower professionals with service marketing acumen. In an era where customer experience drives business growth, this programme highlights the importance of service marketing strategies.
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โข Service Marketing: An Overview
โข Understanding the Service Domain: Products vs. Services
โข Identifying Target Markets and Customer Segments
โข Customer Value Proposition in Service Marketing
โข Service Quality and Customer Satisfaction
โข Service Innovation: Creating Unique Customer Experiences
โข The Role of Digital Technology in Service Marketing
โข Metrics and Measurement in Service Marketing: KPIs and Analytics
โข Building and Managing Customer Relationships in Service Marketing
โข Ethical Considerations in Service Marketing
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