Executive Development Programme in Event Promotion: Strategic Marketing

Name: Executive Development Programme in Event Promotion: Strategic Marketing
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Event Promotion: Strategic Marketing is a certificate course designed to equip learners with advanced skills in event promotion. This programme emphasizes the importance of strategic marketing in the events industry, addressing current trends and future demands.

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AboutThisCourse

By combining theory with practical application, learners will gain a comprehensive understanding of effective event promotion strategies, as well as the ability to analyze and make data-driven decisions. In today's fast-paced and competitive events industry, this programme is essential for career advancement. Learners will develop the skills to create and execute successful event promotion plans, differentiate their events from competitors, and build strong relationships with stakeholders. With a focus on strategic marketing and event promotion, this programme is in high demand and will provide learners with a competitive edge in the events industry.

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CourseDetails

• Strategic Marketing Fundamentals: Understanding the core principles of strategic marketing, including market research, target audiences, and positioning.
• Event Promotion Strategies: Exploring various methods to promote events, such as social media, email marketing, and influencer outreach.
• Brand Management: Learning how to build and maintain a strong brand identity for events and organizations.
• Marketing Analytics: Analyzing key performance indicators (KPIs) to measure the success of marketing campaigns and make data-driven decisions.
• Integrated Marketing Communications: Developing a cohesive and effective marketing message across multiple channels.
• Event Sponsorship and Partnerships: Building relationships with sponsors and partners to increase visibility and revenue for events.
• Content Marketing for Events: Creating engaging and informative content to attract and retain attendees.
• Crisis Management in Marketing: Handling marketing crises and negative feedback to protect the reputation of events and organizations.
• Ethical Considerations in Marketing: Ensuring that marketing efforts are ethical and socially responsible.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN EVENT PROMOTION: STRATEGIC MARKETING

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UK School of Management (UKSM)

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05 May 2025

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