Executive Development Programme in Event Promotion: Strategic Marketing
-- ViewingNowThe Executive Development Programme in Event Promotion: Strategic Marketing is a certificate course designed to equip learners with advanced skills in event promotion. This programme emphasizes the importance of strategic marketing in the events industry, addressing current trends and future demands.
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GBP £ 149
GBP £ 215
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โข Strategic Marketing Fundamentals: Understanding the core principles of strategic marketing, including market research, target audiences, and positioning.
โข Event Promotion Strategies: Exploring various methods to promote events, such as social media, email marketing, and influencer outreach.
โข Brand Management: Learning how to build and maintain a strong brand identity for events and organizations.
โข Marketing Analytics: Analyzing key performance indicators (KPIs) to measure the success of marketing campaigns and make data-driven decisions.
โข Integrated Marketing Communications: Developing a cohesive and effective marketing message across multiple channels.
โข Event Sponsorship and Partnerships: Building relationships with sponsors and partners to increase visibility and revenue for events.
โข Content Marketing for Events: Creating engaging and informative content to attract and retain attendees.
โข Crisis Management in Marketing: Handling marketing crises and negative feedback to protect the reputation of events and organizations.
โข Ethical Considerations in Marketing: Ensuring that marketing efforts are ethical and socially responsible.
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