Executive Development Programme in Service Competitive Analysis Strategies
-- ViewingNowThe Executive Development Programme in Service Competitive Analysis Strategies certificate course is a powerful learning opportunity for professionals seeking to enhance their analytical and strategic skills in service industries. This programme is crucial in today's economy, where service sectors are increasingly dominant and competition is fierce.
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⢠Competitive Analysis Fundamentals: Understanding the competition, market trends, and customer needs.
⢠SWOT Analysis: Identifying the Strengths, Weaknesses, Opportunities, and Threats of the organization and competitors.
⢠Positioning Strategies: Examining positioning maps, perceptual mapping, and differentiation strategies.
⢠Benchmarking: Best practice analysis, performance measurement, and identifying areas for improvement.
⢠Porter's Five Forces: Analyzing industry competition, suppliers, buyers, new entrants, and substitutes.
⢠Competitive Intelligence Gathering: Research techniques, tools, and legal considerations.
⢠Strategic Analysis Methods: Scenario planning, war gaming, and what-if analysis.
⢠Market Segmentation: Targeting and positioning strategies for specific customer groups.
⢠Competitor Profiling: Analyzing competitor strengths, weaknesses, strategies, and objectives.
⢠Value Chain Analysis: Identifying critical success factors and competitive advantage drivers.
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