Executive Development Programme in Service Competitive Analysis Strategies
-- viewing nowThe Executive Development Programme in Service Competitive Analysis Strategies certificate course is a powerful learning opportunity for professionals seeking to enhance their analytical and strategic skills in service industries. This programme is crucial in today's economy, where service sectors are increasingly dominant and competition is fierce.
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Course Details
• Competitive Analysis Fundamentals: Understanding the competition, market trends, and customer needs.
• SWOT Analysis: Identifying the Strengths, Weaknesses, Opportunities, and Threats of the organization and competitors.
• Positioning Strategies: Examining positioning maps, perceptual mapping, and differentiation strategies.
• Benchmarking: Best practice analysis, performance measurement, and identifying areas for improvement.
• Porter's Five Forces: Analyzing industry competition, suppliers, buyers, new entrants, and substitutes.
• Competitive Intelligence Gathering: Research techniques, tools, and legal considerations.
• Strategic Analysis Methods: Scenario planning, war gaming, and what-if analysis.
• Market Segmentation: Targeting and positioning strategies for specific customer groups.
• Competitor Profiling: Analyzing competitor strengths, weaknesses, strategies, and objectives.
• Value Chain Analysis: Identifying critical success factors and competitive advantage drivers.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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