Global Certificate in Service Business Marketing Strategies
-- ViewingNowThe Global Certificate in Service Business Marketing Strategies is a comprehensive course designed to enhance your understanding of service marketing strategies in the modern business world. This certificate program emphasizes the importance of service marketing, its role in organizational growth, and how to effectively implement service marketing strategies in various business scenarios.
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⢠Service Business Marketing Fundamentals: Understanding the basics of service business marketing, including the difference between goods and services, service dominant logic, and the unique challenges of marketing services.
⢠Market Research for Service Businesses: Identifying target markets, conducting market research, and analyzing customer needs and preferences to develop effective marketing strategies.
⢠Service Design and Delivery: Creating and delivering memorable service experiences that meet or exceed customer expectations, including service blueprinting, process design, and employee training.
⢠Customer Relationship Management (CRM) and Retention: Building and maintaining long-term relationships with customers through effective CRM strategies, loyalty programs, and customer engagement tactics.
⢠Integrated Marketing Communications (IMC) for Service Businesses: Developing and executing integrated marketing campaigns that leverage a variety of communication channels, including advertising, public relations, social media, and content marketing.
⢠Service Pricing Strategies: Determining the optimal pricing strategy for service offerings, taking into account cost structures, customer perceptions of value, and competitive dynamics.
⢠Service Innovation and Differentiation: Differentiating service offerings through innovation, creativity, and value-added features that set the business apart from competitors.
⢠Service Quality and Metrics: Measuring and improving service quality through the use of metrics and analytics, including customer satisfaction surveys, Net Promoter Score (NPS), and service recovery strategies.
⢠Ethical and Social Responsibility in Service Marketing: Understanding the ethical and social responsibilities of service businesses, including issues related to privacy, sustainability, and community engagement.
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