Global Certificate in Service Business Marketing Strategies
-- viewing nowThe Global Certificate in Service Business Marketing Strategies is a comprehensive course designed to enhance your understanding of service marketing strategies in the modern business world. This certificate program emphasizes the importance of service marketing, its role in organizational growth, and how to effectively implement service marketing strategies in various business scenarios.
6,880+
Students enrolled
GBP £ 149
GBP £ 215
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course Details
• Service Business Marketing Fundamentals: Understanding the basics of service business marketing, including the difference between goods and services, service dominant logic, and the unique challenges of marketing services.
• Market Research for Service Businesses: Identifying target markets, conducting market research, and analyzing customer needs and preferences to develop effective marketing strategies.
• Service Design and Delivery: Creating and delivering memorable service experiences that meet or exceed customer expectations, including service blueprinting, process design, and employee training.
• Customer Relationship Management (CRM) and Retention: Building and maintaining long-term relationships with customers through effective CRM strategies, loyalty programs, and customer engagement tactics.
• Integrated Marketing Communications (IMC) for Service Businesses: Developing and executing integrated marketing campaigns that leverage a variety of communication channels, including advertising, public relations, social media, and content marketing.
• Service Pricing Strategies: Determining the optimal pricing strategy for service offerings, taking into account cost structures, customer perceptions of value, and competitive dynamics.
• Service Innovation and Differentiation: Differentiating service offerings through innovation, creativity, and value-added features that set the business apart from competitors.
• Service Quality and Metrics: Measuring and improving service quality through the use of metrics and analytics, including customer satisfaction surveys, Net Promoter Score (NPS), and service recovery strategies.
• Ethical and Social Responsibility in Service Marketing: Understanding the ethical and social responsibilities of service businesses, including issues related to privacy, sustainability, and community engagement.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate
