Certificate in Strategic Communication Planning: Performance Enhancement
-- ViewingNowThe Certificate in Strategic Communication Planning: Performance Enhancement is a comprehensive course designed to empower communication professionals with the skills necessary to drive successful organizational strategies. In an era where effective communication is paramount, this program's importance cannot be overstated.
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⢠Unit 1: Introduction to Strategic Communication Planning
⢠Unit 2: Stakeholder Analysis and Engagement
⢠Unit 3: Situation Analysis and SWOT Review
⢠Unit 4: Goal Setting and Objective Formulation
⢠Unit 5: Message Development and Positioning
⢠Unit 6: Channel Selection and Integrated Marketing Communications
⢠Unit 7: Budget Allocation and Resource Management
⢠Unit 8: Performance Measurement and Evaluation
⢠Unit 9: Crisis Communication Planning
⢠Unit 10: Ethical Considerations and Professional Standards
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