Certificate in Strategic Communication Planning: Performance Enhancement
-- ViewingNowThe Certificate in Strategic Communication Planning: Performance Enhancement is a comprehensive course designed to empower communication professionals with the skills necessary to drive successful organizational strategies. In an era where effective communication is paramount, this program's importance cannot be overstated.
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โข Unit 1: Introduction to Strategic Communication Planning
โข Unit 2: Stakeholder Analysis and Engagement
โข Unit 3: Situation Analysis and SWOT Review
โข Unit 4: Goal Setting and Objective Formulation
โข Unit 5: Message Development and Positioning
โข Unit 6: Channel Selection and Integrated Marketing Communications
โข Unit 7: Budget Allocation and Resource Management
โข Unit 8: Performance Measurement and Evaluation
โข Unit 9: Crisis Communication Planning
โข Unit 10: Ethical Considerations and Professional Standards
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