Executive Development Programme in Competitive Intelligence Analysis & Planning
-- ViewingNowThe Executive Development Programme in Competitive Intelligence Analysis & Planning is a certificate course designed to empower professionals with the skills to analyze market trends, understand competitors and make informed business decisions. This programme is crucial in today's data-driven world where businesses need to stay ahead of the competition.
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โข Competitive Intelligence Fundamentals: Understanding the concept, importance, and ethical guidelines of Competitive Intelligence.
โข Market Research Techniques: Gathering and analyzing data to identify market trends, customer needs, and competitor strategies.
โข Competitor Profiling: Identifying and evaluating key competitors, their strengths, weaknesses, opportunities, and threats.
โข Intelligence Gathering: Utilizing various sources, such as public records, industry reports, and digital platforms, to collect information systematically.
โข SWOT Analysis: Assessing the organization's Strengths, Weaknesses, Opportunities, and Threats in the context of competition.
โข Strategic Planning: Developing strategic plans based on Competitive Intelligence insights to gain a competitive advantage.
โข Intelligence Tools and Software: Utilizing technology and tools to streamline the Competitive Intelligence process.
โข Intelligence Presentation and Communication: Presenting and communicating Competitive Intelligence findings effectively to stakeholders.
โข Performance Metrics and Evaluation: Measuring the effectiveness and impact of Competitive Intelligence efforts.
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