Executive Development Programme in Competitive Intelligence Analysis & Planning
-- viewing nowThe Executive Development Programme in Competitive Intelligence Analysis & Planning is a certificate course designed to empower professionals with the skills to analyze market trends, understand competitors and make informed business decisions. This programme is crucial in today's data-driven world where businesses need to stay ahead of the competition.
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Course Details
• Competitive Intelligence Fundamentals: Understanding the concept, importance, and ethical guidelines of Competitive Intelligence.
• Market Research Techniques: Gathering and analyzing data to identify market trends, customer needs, and competitor strategies.
• Competitor Profiling: Identifying and evaluating key competitors, their strengths, weaknesses, opportunities, and threats.
• Intelligence Gathering: Utilizing various sources, such as public records, industry reports, and digital platforms, to collect information systematically.
• SWOT Analysis: Assessing the organization's Strengths, Weaknesses, Opportunities, and Threats in the context of competition.
• Strategic Planning: Developing strategic plans based on Competitive Intelligence insights to gain a competitive advantage.
• Intelligence Tools and Software: Utilizing technology and tools to streamline the Competitive Intelligence process.
• Intelligence Presentation and Communication: Presenting and communicating Competitive Intelligence findings effectively to stakeholders.
• Performance Metrics and Evaluation: Measuring the effectiveness and impact of Competitive Intelligence efforts.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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