Global Certificate in Digital Presence Performance Metrics
-- ViewingNowThe Global Certificate in Digital Presence Performance Metrics is a comprehensive course designed to meet the growing industry demand for professionals who can effectively measure and optimize digital performance. This course emphasizes the importance of data-driven decision making in digital marketing, teaching learners to interpret and analyze key metrics that influence online success.
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โข Introduction to Digital Presence Performance Metrics: Understanding KPIs, data analysis, and performance measurement.
โข Web Analytics Tools: Overview of tools like Google Analytics, Adobe Analytics, and Matomo.
โข Key Performance Indicators (KPIs): Bounce rate, conversion rate, average session duration, and pages per session.
โข Traffic Analysis: Direct, referral, organic, and paid traffic; social media and email marketing metrics.
โข Search Engine Optimization (SEO) Metrics: Keyword ranking, organic traffic, and backlinks.
โข Social Media Metrics: Engagement rate, follower growth, and post reach.
โข Email Marketing Metrics: Open rate, click-through rate, and conversion rate.
โข Conversion Rate Optimization (CRO): A/B testing, funnel analysis, and heatmaps.
โข Data Visualization and Reporting: Creating data dashboards and visual reports for stakeholders.
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