Global Certificate in Digital Presence Performance Metrics
-- viewing nowThe Global Certificate in Digital Presence Performance Metrics is a comprehensive course designed to meet the growing industry demand for professionals who can effectively measure and optimize digital performance. This course emphasizes the importance of data-driven decision making in digital marketing, teaching learners to interpret and analyze key metrics that influence online success.
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Course Details
• Introduction to Digital Presence Performance Metrics: Understanding KPIs, data analysis, and performance measurement.
• Web Analytics Tools: Overview of tools like Google Analytics, Adobe Analytics, and Matomo.
• Key Performance Indicators (KPIs): Bounce rate, conversion rate, average session duration, and pages per session.
• Traffic Analysis: Direct, referral, organic, and paid traffic; social media and email marketing metrics.
• Search Engine Optimization (SEO) Metrics: Keyword ranking, organic traffic, and backlinks.
• Social Media Metrics: Engagement rate, follower growth, and post reach.
• Email Marketing Metrics: Open rate, click-through rate, and conversion rate.
• Conversion Rate Optimization (CRO): A/B testing, funnel analysis, and heatmaps.
• Data Visualization and Reporting: Creating data dashboards and visual reports for stakeholders.
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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