Certificate in Strategic Communication for Policy Change
-- ViewingNowThe Certificate in Strategic Communication for Policy Change is a comprehensive course designed to empower learners with essential skills for impactful communication in policy-making environments. This program highlights the importance of clear, persuasive communication in driving policy changes and provides a solid understanding of effective messaging strategies, audience engagement, and media relations.
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Students enrolled
GBP £ 149
GBP £ 215
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โข Strategic Communication Theory: Understanding the fundamental theories and frameworks that drive effective strategic communication for policy change.
โข Stakeholder Analysis and Engagement: Identifying and engaging key stakeholders to build support and advance policy objectives.
โข Message Development and Testing: Crafting persuasive messages that resonate with target audiences and motivate policy change.
โข Media Relations and Publicity: Leveraging traditional and new media channels to amplify messages and reach a wider audience.
โข Digital Communication and Social Media: Utilizing digital tools and platforms to enhance strategic communication efforts and engage with online communities.
โข Crisis Communication: Developing and implementing effective communication strategies during times of crisis or controversy to protect reputation and maintain public trust.
โข Evaluation and Measurement: Measuring the impact and effectiveness of strategic communication efforts to inform future strategy and refine tactics.
โข Cross-Cultural Communication: Adapting communication strategies to diverse cultural contexts and audiences to ensure messages are understood and well-received.
โข Policy Advocacy and Lobbying: Building advocacy coalitions and engaging in lobbying efforts to influence policy decisions and drive change.
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