Masterclass Certificate in Brand Analysis: Competitive Positioning

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The Masterclass Certificate in Brand Analysis: Competitive Positioning is a comprehensive course that equips learners with essential skills for career advancement in the competitive business world. This course emphasizes the importance of understanding brand analysis and competitive positioning in today's market.

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In this course, learners will gain knowledge in analyzing brand performance, identifying market trends, and developing effective brand strategies to gain a competitive edge. They will also learn how to conduct comprehensive market research, evaluate brand equity, and measure the success of branding initiatives. With the increasing demand for branding professionals who can help businesses stand out and thrive, this course is critical for anyone seeking to advance their career in marketing, advertising, public relations, or business development. By completing this course, learners will be able to demonstrate their expertise in brand analysis and competitive positioning, making them valuable assets to any organization.

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โ€ข Unit 1: Introduction to Brand Analysis & Competitive Positioning

โ€ข Unit 2: Understanding the Market & Competitive Landscape

โ€ข Unit 3: Brand Positioning Basics & Best Practices

โ€ข Unit 4: SWOT Analysis for Brand Positioning

โ€ข Unit 5: Analyzing Competitor's Brand Strategy

โ€ข Unit 6: Identifying Target Audience & Customer Segmentation

โ€ข Unit 7: Crafting a Unique Selling Proposition (USP)

โ€ข Unit 8: Implementing & Measuring Brand Positioning Strategies

โ€ข Unit 9: Leveraging Market Trends & Insights for Competitive Advantage

โ€ข Unit 10: Case Studies on Successful Brand Positioning

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MASTERCLASS CERTIFICATE IN BRAND ANALYSIS: COMPETITIVE POSITIONING
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ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
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05 May 2025
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