Professional Certificate in Marketing Data Analysis: Smart Insights

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The Professional Certificate in Marketing Data Analysis by Smart Insights is a crucial course for modern marketers. With the increasing importance of data-driven decision making in the industry, this certification equips learners with essential skills to analyze marketing data and turn it into actionable insights.

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The course covers key topics such as data visualization, segmentation, and attribution modeling. It provides a practical, hands-on approach to learning, allowing learners to apply their new skills to real-world marketing scenarios. By completing this course, learners will be able to demonstrate their ability to interpret and analyze marketing data, making them more valuable to employers and increasing their career advancement opportunities. As data analysis skills become increasingly important in marketing, this certification is a must-have for any serious marketing professional.

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โ€ข Marketing Data Analysis Fundamentals
โ€ข Understanding Marketing Metrics and KPIs
โ€ข Data Collection Methods for Marketing Analysis
โ€ข Data Cleaning and Preparation for Marketing Analysis
โ€ข Exploratory Data Analysis for Marketing Insights
โ€ข Statistical Analysis in Marketing: Hypothesis Testing and Regression Analysis
โ€ข Segmentation and Customer Analysis
โ€ข Marketing Attribution Modeling
โ€ข Data Visualization for Marketing Insights
โ€ข Machine Learning Techniques for Marketing Analysis

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The Professional Certificate in Marketing Data Analysis: Smart Insights is designed to equip marketing professionals with the necessary data analysis skills to succeed in the ever-evolving UK job market. Here are some statistics to highlight the significance of these roles and the corresponding salary ranges. Marketing Analyst: 35% of the market share goes to marketing analysts, showing the high demand for professionals who can analyze and interpret market trends to optimize marketing strategies. The average salary for marketing analysts in the UK is around ยฃ30,000 to ยฃ40,000 per year. Digital Marketing Specialist: With 25% of the market share, digital marketing specialists play a crucial role in managing online marketing campaigns and using data to optimize performance. The average salary for digital marketing specialists in the UK is around ยฃ28,000 to ยฃ38,000 per year. CRM Analyst: CRM analysts make up 20% of the market share, demonstrating the importance of customer relationship management in marketing. The average salary for CRM analysts in the UK is around ยฃ30,000 to ยฃ45,000 per year. Data Scientist (Marketing Focus): With 15% of the market share, data scientists specializing in marketing are in high demand as they help businesses make data-driven decisions. The average salary for marketing data scientists in the UK is around ยฃ40,000 to ยฃ60,000 per year. Marketing Technology Manager: Lastly, marketing technology managers hold 5% of the market share, focusing on integrating technology and data to optimize marketing efforts. The average salary for marketing technology managers in the UK is around ยฃ50,000 to ยฃ80,000 per year.

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PROFESSIONAL CERTIFICATE IN MARKETING DATA ANALYSIS: SMART INSIGHTS
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UK School of Management (UKSM)
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05 May 2025
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