Executive Development Programme in AI Marketing Growth: Next-Gen Strategies

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The Executive Development Programme in AI Marketing Growth is a certificate course that focuses on next-generation strategies, equipping learners with essential skills for career advancement. In today's digital age, AI has become a game-changer in marketing, offering innovative ways to reach customers, personalize experiences, and drive growth.

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This course highlights the importance of AI in marketing, addressing industry demand for professionals who can leverage AI technologies to enhance marketing efforts. Learners will gain hands-on experience with AI-driven marketing tools, understand data-driven decision-making, and explore ethical considerations in AI marketing. By completing this programme, learners will be prepared to lead AI-driven marketing initiatives and strategies, making them highly valuable assets in their organizations. They will be able to demonstrate a deep understanding of AI applications, optimize marketing campaigns, and contribute to their company's overall success in the rapidly evolving digital landscape.

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Unit 1: AI & Machine Learning Fundamentals in Marketing
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Unit 2: AI-driven Customer Segmentation & Personalization
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Unit 3: Next-Gen AI Chatbots & Conversational Marketing
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Unit 4: AI-powered Content Creation & Curation
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Unit 5: Advanced Predictive Analytics using AI
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Unit 6: AI-enhanced Social Media Listening & Engagement
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Unit 7: AI-driven Marketing Attribution & ROI Optimization
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Unit 8: Ethical Considerations in AI Marketing
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Unit 9: Future Trends: AI in Augmented Reality (AR), Virtual Reality (VR), & Mixed Reality (MR) Marketing
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Unit 10: Building an AI-ready Marketing Team & Organization

่Œไธš้“่ทฏ

The AI Marketing landscape is rapidly changing, requiring professionals to stay updated with the latest trends and technologies. Here are some of the key roles in AI Marketing that are in high demand in the UK: 1. **AI Marketing Specialist**: These professionals focus on using AI and machine learning to improve marketing campaigns, analyze consumer data, and personalize customer experiences. 2. **Data Scientist**: Data scientists are responsible for analyzing and interpreting large data sets to extract insights and make data-driven decisions. 3. **AI Product Manager**: AI Product Managers oversee the development and launch of AI products, ensuring they meet market needs and align with business objectives. 4. **AI Engineer**: AI Engineers design and build AI models and algorithms, integrating them into existing systems and applications. 5. **AI Ethics Manager**: As AI becomes more prevalent, organizations need professionals who can ensure that AI is used ethically and responsibly, addressing potential biases and ensuring compliance with regulations. The 3D pie chart above presents the percentage of professionals in each role in AI Marketing in the UK. As you can see, data scientists make up the largest segment of the AI Marketing workforce, followed closely by AI Marketing Specialists. AI Product Managers and AI Engineers are also in high demand, while AI Ethics Managers represent a smaller but growing segment of the industry. By investing in an Executive Development Programme in AI Marketing Growth, professionals can gain the skills and knowledge needed to succeed in these next-gen roles and stay competitive in the ever-evolving AI Marketing landscape.

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN AI MARKETING GROWTH: NEXT-GEN STRATEGIES
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
UK School of Management (UKSM)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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