Executive Development Programme in Digital Employee Branding
-- ViewingNowThe Executive Development Programme in Digital Employee Branding is a certificate course designed to empower professionals with the skills to enhance their personal brand in the digital landscape. In today's digital age, a strong online presence is crucial for career advancement and establishing credibility in the workplace.
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โข Digital Presence and Personal Branding: Understanding the importance of a strong digital presence for executives and how it contributes to personal branding.
โข Building a Professional Online Identity: Techniques and strategies for creating and maintaining a professional online identity, including cleaning up and optimizing social media profiles.
โข Digital Employee Branding for Leadership: How executives can use digital tools to establish themselves as thought leaders and build trust with employees and stakeholders.
โข Digital Storytelling for Personal Branding: Leveraging storytelling techniques to craft a compelling narrative and showcase executive's expertise and values.
โข Utilizing LinkedIn for Executive Branding: Maximizing the potential of LinkedIn to build a professional network, establish thought leadership, and showcase executive's expertise.
โข Personal Branding and Reputation Management: Managing and protecting executive's reputation online and understanding the impact of online reviews, ratings, and comments.
โข Digital Employee Advocacy: How executives can use digital tools to engage employees, build a strong employer brand, and foster a positive company culture.
โข Social Selling for Executives: How executives can use digital tools to build relationships, generate leads, and close deals.
โข Measuring and Analyzing Digital Employee Branding: Metrics and KPIs for measuring the success of digital employee branding efforts and understanding the ROI.
โข Future Trends in Digital Employee Branding: Staying current with the latest digital employee branding trends and understanding how to adapt to new technologies and platforms.
Note: The units are not in order of importance, it is up to the course creator to decide the order of the units.
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