Global Certificate in Data-Infused Marketing Analytics

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The Global Certificate in Data-Infused Marketing Analytics is a comprehensive course designed to empower marketing professionals with data-driven decision-making skills. In the current digital age, marketers are required to have a strong understanding of data analytics to stay competitive and drive business growth.

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AboutThisCourse

This course is designed to meet the growing industry demand for data-savvy marketers. It provides learners with essential skills in data analysis, customer segmentation, predictive analytics, and marketing measurement. Learners will gain hands-on experience with industry-leading tools such as Excel, SQL, Tableau, and Google Analytics. Upon completion of this course, learners will be equipped with the skills to make data-informed decisions, optimize marketing campaigns, and demonstrate the impact of marketing efforts on business outcomes. This course is an excellent opportunity for marketing professionals to advance their careers and stay ahead in the rapidly evolving marketing landscape.

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CourseDetails

• Data Foundations for Marketing Analytics
• Data Collection Methods
• Statistical Analysis for Marketing Data
• Data Visualization Techniques
• Marketing Analytics Tools and Software
• Segmentation and Targeting Strategies
• Customer Lifetime Value Analysis
• Marketing Mix Modeling
• A/B Testing and Experimentation
• Ethical Considerations in Data-Infused Marketing Analytics

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £149
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £99
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN DATA-INFUSED MARKETING ANALYTICS
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UK School of Management (UKSM)
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05 May 2025
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