Executive Development Programme in Global Marketing Planning

Name: Executive Development Programme in Global Marketing Planning
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Global Marketing Planning certificate course is a crucial offering for professionals aiming to excel in the dynamic world of marketing. This programme addresses the increasing industry demand for experts who can craft effective global marketing strategies, making it highly relevant for career advancement.

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AboutThisCourse

By enrolling in this course, learners will gain a comprehensive understanding of the critical elements of global marketing planning. They will develop essential skills in market research, segmentation, targeting, positioning, and integrated marketing communication, enabling them to devise impactful marketing plans for international markets. Upon completion, learners will be equipped with the ability to identify and navigate cultural nuances, global market trends, and regulatory complexities, thereby gaining a competitive edge in their careers. This programme not only enhances professional growth but also contributes to the overall success of organisations in the global marketplace.

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CourseDetails

• Global Market
• Marketing Environment Analysis
• Market Research and Consumer Behavior
• Global Marketing Strategy
• Product and Brand Management in Global Markets
• Pricing Strategies in Global Marketing
• Global Distribution and Supply Chain Management
• Integrated Marketing Communications in Global Markets
• Digital Marketing and Social Media in Global Context
• Evaluating and Measuring Global Marketing Performance

CareerPath

The Executive Development Programme in Global Marketing Planning equips professionals with the skills needed to excel in today's global marketplace. This section highlights the current job market trends in the UK, visualized through a 3D pie chart. 1. **Marketing Director**: A Marketing Director oversees the marketing operations of a company, implementing its marketing strategy and coordinating its marketing efforts. With a 15% share, Marketing Directors play a vital role in the industry. 2. **Global Marketing Manager**: Global Marketing Managers are responsible for developing and implementing marketing strategies on a global scale. As a key role in the industry, it represents 25% of the market. 3. **Digital Marketing Manager**: These professionals manage an organization's online marketing strategy, including SEO, social media, email marketing, and content creation. With a 20% share, Digital Marketing Managers are in high demand. 4. **Content Marketing Manager**: Content Marketing Managers focus on creating and sharing valuable content to attract and convert prospects into customers. With 18% of the market, they are essential for successful marketing teams. 5. **Product Marketing Manager**: Product Marketing Managers play a pivotal role in launching new products, developing marketing strategies, and promoting product features. With 22% of the market, they are essential for driving growth. This 3D pie chart, built using Google Charts, offers a responsive, engaging way to visualize industry trends and provides a comprehensive snapshot of the current UK job market landscape in Global Marketing Planning.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £149

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ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN GLOBAL MARKETING PLANNING

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UK School of Management (UKSM)

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05 May 2025

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