Executive Development Programme in Marketing Technology Solutions & Trends

Name: Executive Development Programme in Marketing Technology Solutions & Trends
Price: 149 GBP
Availability: InStock

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The Executive Development Programme in Marketing Technology Solutions & Trends is a certificate course designed to bridge the gap between marketing and technology. This programme emphasizes the importance of leveraging technology to drive marketing strategies, a critical skill in today's digital age.

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AboutThisCourse

With industry demand for marketing technologists projected to increase, this course equips learners with essential skills for career advancement. Through this programme, learners gain a comprehensive understanding of various marketing technologies, including data analytics, customer relationship management, and marketing automation tools. They also learn how to use these technologies to deliver personalized customer experiences, measure marketing effectiveness, and drive business growth. By the end of the course, learners are able to strategically apply marketing technology solutions to real-world business scenarios, making them valuable assets in any organization. Invest in your professional development with this Executive Development Programme and stay ahead in the rapidly evolving field of marketing technology.

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• Marketing Technology Landscape: Understanding the martech landscape, its growth, and evolution. Identifying key categories and technologies such as marketing automation, CRM, social media management, data analytics, and AI.
• Marketing Technology Strategy: Developing a marketing technology strategy that aligns with business goals and objectives. Selecting the right martech stack for your organization. Evaluating the ROI of martech investments.
• Customer Experience and Engagement: Leveraging marketing technology to improve customer experience and engagement. Personalization, omnichannel marketing, and real-time interactions.
• Data-Driven Marketing: Using data analytics and insights to inform marketing decisions. Identifying key metrics and KPIs for measuring marketing performance.
• Marketing Automation: Automating marketing workflows and processes. Understanding the capabilities and limitations of marketing automation platforms.
• Social Media and Influencer Marketing: Leveraging social media and influencer marketing for brand awareness and customer engagement. Identifying the right social media channels and influencers for your brand.
• Content Marketing and SEO: Developing a content marketing strategy that aligns with your business goals and objectives. Understanding the role of SEO in content marketing.
• Emerging Trends in Marketing Technology: Exploring emerging trends in marketing technology such as voice search, chatbots, and virtual reality. Understanding the potential impact of these trends on marketing strategy and tactics.

Note: This list is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING TECHNOLOGY SOLUTIONS & TRENDS

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UK School of Management (UKSM)

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05 May 2025

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