Certificate in Search Engine Marketing for E-commerce Growth

Name: Certificate in Search Engine Marketing for E-commerce Growth
Price: 149 GBP
Availability: InStock

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The Certificate in Search Engine Marketing for E-commerce Growth is a comprehensive course designed to empower learners with the essential skills for career advancement in the ever-evolving digital marketing landscape. This course focuses on Search Engine Marketing (SEM), a critical component of e-commerce growth strategies.

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AboutThisCourse

In today's digital age, where online shopping is booming, businesses are increasingly relying on SEM to enhance their online visibility and reach their target audience. This high-demand industry needs professionals who can create and implement effective SEM campaigns that drive sales and revenue. This course equips learners with the latest SEM techniques, tools, and best practices, including keyword research, ad creation, bid management, and analytics. By the end of this course, learners will have a deep understanding of SEM and how to use it to drive e-commerce growth, making them highly valuable to potential employers.

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CourseDetails

• Introduction to Search Engine Marketing (SEM): Understanding SEM, its importance, and components
• Keywords Research: Identifying profitable keywords, tools, and techniques
• Google Ads: Setting up, managing, and optimizing Google Ad campaigns
• Landing Page Optimization: Designing effective landing pages for higher conversion rates
• Tracking & Analysis: Utilizing Google Analytics and other tools to measure and improve performance
• Shopping Campaigns: Setting up and optimizing Google Shopping campaigns
• Retargeting & Remarketing: Strategies to re-engage potential customers
• Local SEO: Boosting local search rankings and visibility
• Advanced SEM Strategies: Exploring new trends and techniques in search engine marketing

CareerPath

The **Certificate in Search Engine Marketing for E-commerce Growth** focuses on equipping learners with the necessary skills to excel in the ever-evolving e-commerce landscape. A 3D pie chart has been created to provide insights into the job market trends and skill demand for search engine marketing in the UK. Search Engine Marketing (SEM) skills are in high demand, with 65% of e-commerce companies requiring expertise in this area. The two primary components of SEM are Google Ads (45%) and Search Engine Optimization (SEO) (35%). Social media advertising (20%) and email marketing (15%) are also essential skills for e-commerce growth. A transparent background and no added background color allow for seamless integration of this chart into your webpage, ensuring that the focus remains on the data and visuals. The responsive design of the chart guarantees that it will adapt to all screen sizes, providing an optimal viewing experience on various devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £149

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £99

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN SEARCH ENGINE MARKETING FOR E-COMMERCE GROWTH

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UK School of Management (UKSM)

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05 May 2025

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