Certificate in Analytics for Improved Customer Relations
-- ViewingNowThe Certificate in Analytics for Improved Customer Relations course is a powerful program designed to equip learners with essential skills in leveraging data-driven insights to enhance customer relationships. In today's data-rich world, the ability to analyze customer behavior and preferences is crucial for business success.
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⢠Introduction to Customer Analytics: Understanding the basics of customer analytics, its importance, and how it can improve customer relations.
⢠Data Collection Methods: Exploring various data collection techniques, including surveys, interviews, and digital data collection.
⢠Data Analysis Tools: Learning about popular data analysis tools such as Excel, SQL, Python, and R.
⢠Customer Segmentation: Identifying and categorizing customers based on shared characteristics and behaviors.
⢠Customer Lifetime Value (CLV): Calculating and understanding the importance of CLV in making informed business decisions.
⢠Customer Experience Metrics: Measuring customer satisfaction, loyalty, and engagement through metrics such as NPS, CSAT, and CES.
⢠Predictive Analytics: Utilizing statistical models and machine learning algorithms to forecast customer behavior.
⢠Data Visualization Techniques: Presenting data in a clear and understandable way through charts, graphs, and dashboards.
⢠Ethics in Customer Analytics: Ensuring the responsible use of customer data and maintaining privacy and security.
Note: This list of units is not exhaustive and may vary based on the specific needs and goals of the course and the target audience. It is also important to note that the sequence of units may differ depending on the course structure and the instructor's preference.
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