Global Certificate in Product Branding Strategies for Success
-- ViewingNowThe Global Certificate in Product Branding Strategies for Success is a comprehensive course designed to empower learners with essential skills in product branding. This course highlights the importance of strategic branding in driving business growth and success in the modern marketplace.
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GBP £ 149
GBP £ 215
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⢠Product Branding Fundamentals: Understanding the basics of product branding, brand identity, and brand image.
⢠Market Research and Analysis: Identifying target audiences, conducting market research, and analyzing competition.
⢠Brand Positioning and Differentiation: Developing unique selling propositions, creating brand positioning strategies, and differentiating products.
⢠Product Naming and Nomenclature: Techniques for creating memorable and impactful product names, including naming conventions and cultural considerations.
⢠Visual Branding Elements: Design principles for logos, color schemes, typography, and packaging to create a consistent visual identity.
⢠Brand Storytelling and Messaging: Crafting compelling brand stories and consistent messaging across various channels and touchpoints.
⢠Digital Product Branding Strategies: Leveraging social media, content marketing, and online advertising to build and maintain brand awareness.
⢠Legal and Ethical Considerations: Protecting intellectual property, adhering to legal guidelines, and maintaining ethical branding practices.
⢠Measurement and Evaluation: Utilizing key performance indicators (KPIs) and analytics tools to assess branding success and identify areas for improvement.
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