Masterclass Certificate in Online Journeys: Actionable Insights
-- ViewingNowThe Masterclass Certificate in Online Journeys: Actionable Insights is a comprehensive course that focuses on enhancing your ability to create data-driven online customer journeys. This program is crucial in today's digital age, where understanding and optimizing online customer experiences are paramount for business success.
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⢠User Experience (UX) Research: Understanding user needs, behaviors, and pain points through various research methods such as usability testing, surveys, and interviews. This unit will cover how to gather and analyze data to inform online journey design and optimization.
⢠Web Analytics: Measuring and analyzing website traffic, engagement, and conversion rates to understand user behavior and identify areas for improvement. This unit will cover key metrics, tools, and techniques for web analytics, including Google Analytics and tag management systems.
⢠User Journey Mapping: Visualizing and analyzing the user experience from discovery to conversion, including touchpoints, pain points, and opportunities for improvement. This unit will cover best practices for creating and using user journey maps to inform design decisions and measure success.
⢠Conversion Rate Optimization (CRO): Improving the likelihood of users completing desired actions such as sign-ups, purchases, or form submissions. This unit will cover A/B testing, multivariate testing, and personalization strategies to optimize online journeys.
⢠Customer Relationship Management (CRM): Managing customer interactions and data throughout the customer lifecycle. This unit will cover how to leverage CRM data to personalize online journeys, improve retention, and drive revenue.
⢠Accessibility: Ensuring that online journeys are usable by people with disabilities and conform to web accessibility standards such as WCAG 2.1. This unit will cover best practices for accessible design, development, and testing.
⢠Mobile Optimization: Ensuring that online journeys are optimized for mobile devices such as smartphones and tablets. This unit will cover best practices for responsive design, mobile-first design, and mobile web development.
⢠Content Strategy: Planning, creating, and delivering high-quality content that engages users and supports business goals. This unit will cover content marketing, search engine optimization (
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