Global Certificate in Service Brand Management
-- ViewingNowThe Global Certificate in Service Brand Management is a comprehensive course designed to meet the growing industry demand for professionals with a deep understanding of service branding strategies. This certificate course emphasizes the importance of service brand management in today's experience-driven economy and equips learners with essential skills to drive business growth and customer loyalty.
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⢠Service Branding Strategy: Developing a unique and compelling service brand strategy is crucial for any business. This unit will cover the key elements of a successful service branding strategy, including positioning, differentiation, and messaging. ⢠Service Design and Delivery: This unit will focus on how to design and deliver services that consistently meet and exceed customer expectations. Topics covered will include service blueprinting, touchpoint design, and service recovery. ⢠Customer Experience Management: Understanding and managing the customer experience is essential for building a strong service brand. This unit will cover the key principles of customer experience management, including customer journey mapping, voice of the customer programs, and customer feedback analysis. ⢠Digital Service Branding: In today's digital age, having a strong online presence is essential for any service brand. This unit will cover the key elements of digital service branding, including website design, social media marketing, and content marketing. ⢠Service Brand Measurement and Analytics: This unit will focus on how to measure and analyze the effectiveness of service branding efforts. Topics covered will include brand equity measurement, customer satisfaction surveys, and web analytics. ⢠Service Branding and Innovation: Innovation is key to staying competitive in the service industry. This unit will cover how to use service branding to drive innovation, including ideation techniques, prototyping, and testing. ⢠Service Branding and Employee Engagement: Engaged employees are essential for delivering a great service experience. This unit will cover how to use service branding to engage employees, including employee brand training, employee brand ambassador programs, and employee feedback mechanisms. ⢠Service Branding and Culture: A strong service brand is built on a strong service culture. This unit will cover how to create a service culture that supports the service brand, including leadership development, values clarification, and employee recognition programs. ⢠Service Branding and Partnerships: Strategic partnerships can help extend the reach of a service brand. This unit will cover how to identify and manage strategic partnerships, including co-branding, affinity marketing, and sponsorships.
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