Certificate in Digital Marketing Case Studies
-- ViewingNowThe Certificate in Digital Marketing Case Studies is a comprehensive course that provides learners with essential skills for career advancement in the digital marketing industry. This program focuses on real-world case studies, enabling learners to gain practical experience and apply theoretical concepts to real-life scenarios.
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⢠Digital Marketing Strategy: Understanding the key elements of a successful digital marketing strategy, including target audience, value proposition, and channel selection.
⢠Search Engine Optimization (SEO): Utilizing on-page and off-page optimization techniques to improve website visibility and ranking on search engines.
⢠Pay-Per-Click (PPC) Advertising: Designing and implementing effective PPC campaigns on platforms such as Google Ads and Bing Ads.
⢠Social Media Marketing: Leveraging social media platforms to build brand awareness, engage with customers, and drive conversions.
⢠Content Marketing: Developing and executing a content marketing strategy to attract and retain customers through high-quality, relevant content.
⢠Email Marketing: Building and managing an email list, creating engaging email campaigns, and measuring their effectiveness.
⢠Mobile Marketing: Optimizing digital marketing efforts for mobile devices, including mobile advertising and responsive web design.
⢠Web Analytics: Using tools such as Google Analytics to measure and analyze website traffic, user behavior, and campaign performance.
⢠Conversion Rate Optimization (CRO): Improving website conversion rates through A/B testing, user experience (UX) design, and landing page optimization.
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