Advanced Certificate in Brand Licensing Practices

• Introduction to Brand Licensing: Understanding the basics of brand licensing, its importance, and the key players involved.

• Legal Aspects of Brand Licensing: Exploring the legal framework of brand licensing, including contracts, intellectual property rights, and regulations.

• Financial Management in Brand Licensing: Learning how to manage finances, budgeting, and royalty payments in brand licensing agreements.

• Marketing Strategies for Brand Licensing: Developing effective marketing strategies to maximize brand exposure and revenue.

• Brand Evaluation and Valuation: Understanding how to evaluate and value brands for licensing purposes.

• Licensing Agreement Negotiation: Mastering negotiation techniques for successful licensing agreement negotiations.

• Brand Protection and Anti-Counterfeiting: Protecting brands from counterfeiting and ensuring authenticity in licensed products.

• Digital Brand Licensing: Exploring the opportunities and challenges of digital brand licensing in the age of e-commerce and social media.

• Case Studies in Brand Licensing: Analyzing successful and unsuccessful brand licensing examples to understand the best practices and pitfalls to avoid.