Masterclass Certificate in Marketing Strategy: Market Analysis Techniques
-- ViewingNowThe Masterclass Certificate in Marketing Strategy: Market Analysis Techniques course is essential for individuals seeking to excel in marketing and business analysis. This certificate program focuses on teaching learners how to conduct thorough market research, analyze consumer behavior, and develop data-driven marketing strategies.
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⢠Market research fundamentals
⢠Secondary research methods for market analysis
⢠Primary research techniques: surveys, interviews, and focus groups
⢠SWOT analysis: strengths, weaknesses, opportunities, and threats
⢠PESTEL analysis: political, economic, social, technological, environmental, and legal factors
⢠Competitive analysis and benchmarking
⢠Target market segmentation and customer profiling
⢠Market trend analysis and forecasting
⢠Market positioning and value proposition development
⢠Measuring and analyzing marketing performance metrics
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