Certificate in Digital Advertising: Targeted Marketing Techniques
-- ViewingNowThe Certificate in Digital Advertising: Targeted Marketing Techniques is a comprehensive course designed to empower learners with the essential skills required for success in digital advertising. In an era where businesses are increasingly leveraging digital channels for marketing, this course is more relevant than ever.
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⢠Unit 1: Introduction to Digital Advertising & Targeted Marketing Techniques
⢠Unit 2: Understanding Customer Segmentation for Effective Targeting
⢠Unit 3: Demographics, Psychographics, and Behavioral Targeting
⢠Unit 4: Programmatic Advertising & Real-time Bidding
⢠Unit 5: Retargeting Strategies for Capturing User Attention
⢠Unit 6: Geotargeting & Location-based Marketing
⢠Unit 7: Social Media Targeting for Expanded Reach
⢠Unit 8: Email Marketing Segmentation & Automation
⢠Unit 9: Measuring Success: KPIs, Metrics, & Data Analysis
⢠Unit 10: Ethical Considerations in Targeted Digital Advertising
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