Executive Development Programme in Launching a Business: Strategic Insights
-- ViewingNowThe Executive Development Programme in Launching a Business: Strategic Insights is a certificate course designed to provide professionals with the essential skills needed to succeed in the dynamic world of entrepreneurship. This programme focuses on the importance of strategic planning, innovative thinking, and financial management in launching and growing a successful business.
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⢠Market Research and Analysis: Understanding the market, competition, and target audience is crucial for launching a successful business. This unit will cover how to gather and interpret data to make informed business decisions. ⢠Business Planning: This unit will cover the essential elements of a business plan, including mission statement, company description, market analysis, organization and management, services or products, marketing and sales, and financial projections. ⢠Financial Management: This unit will cover financial management principles, including financial statements, budgeting, cash flow management, and financial analysis. ⢠Legal Considerations: This unit will cover legal requirements for starting a business, including business structure, licenses and permits, intellectual property protection, and contracts. ⢠Marketing Strategy: This unit will cover marketing principles, including branding, positioning, targeting, and marketing mix. ⢠Sales Techniques: This unit will cover effective sales techniques, including prospecting, lead generation, closing techniques, and customer relationship management. ⢠Operations Management: This unit will cover operations management principles, including supply chain management, quality control, and process improvement. ⢠Human Resources Management: This unit will cover human resources management principles, including hiring, training, performance management, and employee engagement. ⢠Leadership and Management: This unit will cover leadership and management principles, including communication, motivation, decision-making, and team building.
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