Executive Development Programme in Retail Customer Engagement: Impactful
-- ViewingNowThe Executive Development Programme in Retail Customer Engagement is a comprehensive certificate course, designed to empower professionals with essential skills in retail customer engagement. In today's customer-centric world, businesses prioritize customer engagement to drive sales, build brand loyalty, and ensure long-term growth.
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⢠Understanding Retail Customer Engagement: This unit will cover the basics of retail customer engagement, including its definition, importance, and benefits. It will also discuss the different types of customers and their needs. ⢠Customer Segmentation and Targeting: This unit will focus on how to segment customers into different groups based on their behavior, preferences, and needs. It will also discuss how to target specific customer segments and develop effective marketing strategies. ⢠Customer Experience Management: This unit will cover the best practices for managing the customer experience, including how to create a seamless and personalized experience across all touchpoints. It will also discuss how to measure and improve customer satisfaction. ⢠Data Analytics for Retail Customer Engagement: This unit will discuss the role of data analytics in retail customer engagement. It will cover topics such as data collection, analysis, and interpretation. It will also discuss how to use data to make informed decisions and improve customer engagement. ⢠Digital Marketing and Social Media for Retail Customer Engagement: This unit will cover the different digital marketing channels and how to use them to engage customers. It will also discuss the role of social media in retail customer engagement and how to create effective social media strategies. ⢠Customer Retention and Loyalty: This unit will focus on how to retain customers and build loyalty. It will discuss the different loyalty programs and how to design and implement them. It will also cover topics such as customer lifetime value and churn rate. ⢠Omnichannel Retailing and Customer Engagement: This unit will cover the importance of omnichannel retailing and how it can improve customer engagement. It will discuss the different channels and how to integrate them to create a seamless customer experience. ⢠Sales and Customer Service Training: This unit will focus on how to train sales and customer service teams to engage customers effectively. It will cover topics such as communication skills, product knowledge, and handling customer complaints. ⢠Leadership and Management for Retail Customer Engagement: This unit will discuss the role of leadership and management in retail customer engagement. It will cover topics such as setting goals, developing strategies, and measuring performance.
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