Executive Development Programme in Marketing Metrics: High-Conversion Techniques
-- ViewingNowThe Executive Development Programme in Marketing Metrics: High-Conversion Techniques is a certificate course designed to empower marketing professionals with data-driven strategies for achieving high-conversion results. This programme emphasizes the importance of marketing metrics in making informed business decisions and covers essential skills such as customer analytics, segmentation, targeting, positioning, and marketing mix modeling.
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⢠Understanding Marketing Metrics: An Overview
⢠Key Marketing Metrics: Definitions and Importance
⢠Conversion Rate: Measuring and Improving
⢠Customer Acquisition Cost (CAC) and its Impact on Business
⢠Customer Lifetime Value (CLV) and its Role in Marketing
⢠High-Conversion Techniques: Best Practices and Strategies
⢠A/B Testing: Experimenting for Better Conversion Rates
⢠Marketing Funnels: Optimizing for High Conversions
⢠Metrics for Tracking Customer Engagement and Loyalty
⢠Analyzing and Reporting Marketing Metrics for Executive Decision Making
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